From the team

Joust field notes.

Operator-level writing on how the work actually moves, what AI is good at, and what it isn't.

Featured

Workflow-first: what it actually means

Workflow-first sounds like a slogan. It's not. It's a sequence: understand how work moves, then pick tools, then write recommendations.

Team Joust May 3, 2026
methodologyprinciples

What actually happens in a 5-week AI Operations Audit

We don't run a survey. We don't deliver a maturity matrix. Here's what a Joust audit looks like from kickoff to roadmap.

Ron Davis Apr 25, 2026
methodologyai-audit

Why most AI consulting decks never reach production

After thirty years inside the systems that run enterprise companies, the pattern was hard to miss. Smart teams pay for strategy. Then nothing changes.

Ron Davis Apr 12, 2026
opinionai-strategy

Tools second

There are 8,000 AI tools on the market. Picking one before you understand the work is how you end up with eight subscriptions and zero hours saved.

Team Joust Mar 18, 2026
methodologyprinciples

The six figures hiding in your operations

Most leaders know there's waste in the system. They don't know how much. The number is usually larger than they're comfortable with.

Ron Davis Mar 4, 2026
opinionai-strategy

Honesty as a deliverable

The most valuable thing we hand a client isn't a roadmap. It's the answer they were already half-suspecting but no one had said out loud.

Ron Davis Feb 20, 2026
opinionprinciples

What 'automation capture rate' actually measures

Capture rate is one of the most misunderstood numbers in AI ROI math. Here's what it is, what it isn't, and how to set it realistically.

Team Joust Feb 8, 2026
methodologyai-audit

The audit is not a product

We sell a fixed-fee engagement, but the audit isn't a SKU. It's a working session that happens to have a price tag.

Ron Davis Jan 22, 2026
opinionprinciples

Build vs. buy, in 2026

The build-vs-buy decision changed when LLMs got cheap. The new question isn't which one to choose. It's which parts of the stack each one belongs to.

Team Joust Jan 9, 2026
ai-strategymethodology
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