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Opinion field notes.
All Joust field notes tagged Opinion.
Tools, not gods.
AI is the most powerful tool I've worked with in a decade. It is also not what its loudest proponents claim. A grounded take on what's real, what's hype, and what's actually getting built.
Ron Davis
May 11, 2026
Why most AI consulting decks never reach production
After thirty years inside the systems that run enterprise companies, the pattern was hard to miss. Smart teams pay for strategy. Then nothing changes.
Ron Davis
Apr 12, 2026
The six figures hiding in your operations
Most leaders know there's waste in the system. They don't know how much. The number is usually larger than they're comfortable with.
Ron Davis
Mar 4, 2026
Honesty as a deliverable
The most valuable thing we hand a client isn't a roadmap. It's the answer they were already half-suspecting but no one had said out loud.
Ron Davis
Feb 20, 2026
The audit is not a product
We sell a fixed-fee engagement, but the audit isn't a SKU. It's a working session that happens to have a price tag.
Ron Davis
Jan 22, 2026