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Opinion field notes.
All Joust field notes tagged Opinion.
Filed under
All Joust field notes tagged Opinion.
AI systems are predictive systems, not intelligent ones. That single shift in framing explains why they use tools, why they hallucinate, and where human judgment still matters.
We've seen this hype cycle before. The grounded version of AI is real, useful, and worth defending from the loudest pitch. A practitioner's read on what works, what it costs, and what to actually watch.
After thirty years inside the systems that run enterprise companies, the pattern was hard to miss. Smart teams pay for strategy. Then nothing changes.
Most leaders know there's waste in the system. They don't know how much. The number is usually larger than they're comfortable with.
The most valuable thing we hand a client isn't a roadmap. It's the answer they were already half-suspecting but no one had said out loud.
We sell a fixed-fee engagement, but the roadmap engagement isn't a SKU. It's a working session that happens to have a price tag.